Battersea / Vauxhall

At it's best:

• Potentially the most iconic development in London at Battersea power station
• New US embassy
• Very central
• One of the largest regeneration areas ever created in London
• Beautiful park
• Near Sloane Square and Chelsea

Bayswater

At it's best:

• On the doorstep of hyde park
• Beautiful large white stucco architecture difficult to match outside the most expensive areas
• Central location
• Paddington crossrail and Heathrow Express
• Huge investment high end residential development recently

General Price Guide

• Flats: £1000 p/sq ft - £3000 p/sq ft
• Houses: £1000 p/sq ft - £2000 p/sq ft

Belgravia

At it's best:

• Probably the smartest area of London
• Many grand stucco fronted houses and garden squares
• Largely Grosvenor Estate - the best run estate management in London
• Much quieter than neighbouring Knightsbridge
• HIGHLIGHTS - Eaton Square; Montrose Place; Belgrave Square

At it's worst:

• Close to Buckingham Palace and Victoria become mixed with commercial
• Many short and complicated leases which need expert guidance

General Price Guide:

• Flats: £1600 p/sq ft - £6000 p/sq ft
• Houses: £1800 p/sq ft - £4000 p/sq ft

Brook Green

At it's best:

• Charming family area close to Kensington and Notting Hill
• Good selection of schools including St Pauls girl school
• Walking distance to Westfield and Shepherds Bush for excellent transport links
• Brook green itself is attractive
• HIGHLIGHTS: Caithness Road; Brook Green; Luxemburg Gardens

At it's worst:

• Only a small selection of good quality streets
• Shepherds Bush Road has yet to gentrify enough

General Price Guide:

• Flats: £700 p/sq ft - £1200 p/sq ft
• Houses: £800 p/sq ft - £1300 p/sq ft

Borough

At it's best:

• Borough market
• Good option of transport connection in and around London with London Bridge and Waterloo
• Gentrified areas, Shard Thames in particular
• Close to attraction, Tower Bridge, The Shard
• Good schools

At it's worst:

• A lot of non-residential parts and fewer houses
• Some very dodgy areas still

General Price Guide:

• Flats: £800 p/sq ft - £1800 p/sq ft

Chelsea

At it's best:

• Wonderful cosmopolitan residential atmosphere
• Variety of architectural styles from grand to quirky
• King's Road and environs well served with shops, bars and restaurants
• Good mixture of houses, flats and purpose built blocks
• HIGHLIGHTS: Cadogan Estate; Old Chelsea; Sloane Square

At it's worst:

• Kings Road better than many high streets, but busy with cars and shoppers
• Transport is poor in a large part of the area

General Price Guide:

• Flats: £1200 p/sq ft - £3000 p/sq ft
• Houses: £1500 p/sq ft - £3000 p/sq ft

Clapham

At it's best:

• Very popular family area 
• 10 stops on the tube to Canary Wharf, 8 to Bank
• Excellent selection of private prep schools
• Many parks - Clapham and Wandsworth Commons, Battersea Park
• Varied selection of Victorian, Georgian and Queen Anne architecture
• HIGHLIGHTS: Crescent Grove, Grafton Square, Northcote Road

At it's worst:

• Far from any major department stores
• Aeroplane noise, although not as noticeable as in Fulham

General Price Guide:

• Flats: £450 p/sq ft - £800 p/sq ft
• Houses: £500 p/sq ft - £850 p/sq ft

Fulham

At it's best:

• Pleasant family feel, particularly around Parsons Green
• Some good quality houses - generally half the price of neighbouring Chelsea
• Hurlingham Club (Country club)- is a huge plus for those with membership
• Good selection of parks and schools
• HIGHLIGHTS: Peterborough Estate; Napier Avenue; Doria Road

At it's worst:

• New Kings Road to Chelsea is often congested
• North End Road and Fulham Broadway dip in quality significantly
• Aeroplane noise is significant

General Price Guide:

• Flats: £800 p/sq ft - £1200 p/sq ft
• Houses: £800 p/sq ft - £1400 p/sq ft

Holland Park

At it's best:

• Pleasant family feel, particularly around Parsons Green
• Some good quality houses - generally half the price of neighbouring Chelsea
• Hurlingham Club (Country club)- is a huge plus for those with membership
• Good selection of parks and schools
• HIGHLIGHTS: Peterborough Estate; Napier Avenue; Doria Road

At it's worst:

• Architecture of houses in Abbotsburys rather underwhelming
• West of Holland Park banked by busy, shabby Holland Road

General Price Guide:

• Flats: £1200 p/sq ft - £3000 p/sq ft
• Houses: £1800 p/sq ft - £4000 p/sq ft

Kings Cross

At it's best:

• Becoming tech start up hub of London
• Very central to old affluent west London and North London and close to new London and the city
• St Martins Art College and Granary Square
• Google european HQ
• HIGHLIGHTS: Eurostar and great connections

At it's worst:

• Not great for families
• Still slightly urban
• No parks nearby

General Price Guide:

• Flats: £800 p/sq ft - £1500 p/sq ft
• Houses: £800 p/sq ft - £1500 p/sq ft

Knightsbridge

At it's best:

• Arguably the most internationally renowned of all Prime Central London
• Enviable selection of designer shopping
• Vibrant restaurant and nightlife scene
• Many blocks of flats, often with parking, perfect for ;lock up and leave'
• HIGHLIGHTS: The Knightsbridge; One Hyde Park; Lennox Gardens; Ennismore and Montpelier Squares; Harrods and Harvey Nicholls

At it's worst:

• Very touristy

General Price Guide:

• Flats: £1600 p/sq ft - £6000 p/sq ft
• Houses: £1800 p/sq ft - £4000 p/sq ft

Maida Vale

At it's best:

• Beautiful period buildings and red brick Victorian mansion blocks
• Great sense of family and community
• Some of the best and largest garden squares in London
• Picturesque canals in Little Venice
• HIGHLIGHTS: Bloomfield Road; Randolph Avenue; Warrington Crescent

At it's worst:

• Maida Hill and environs can be unsafe
• Slight lack of general amenities

General Price Guide:

• Flats: £750 p/sq ft - £2000 p/sq ft
• Houses: £1500 p/sq ft - £3500 p/sq ft

Mayfair

At it's best:

• Possibly the most beautiful and varied architecture in London
• Great shopping with many flagship stores and one off boutiques
• Some of the best restaurants in London
• Very safe area to live in
• Right in the centre close to Hyde Park and St James Park

At it's worst:

• Many commercial buildings and therefore less of a family atmosphere particularly at night
• Lack of newly built high end concierge developments with parking

General Price Guide:

• Flats: £1500 p/sq ft - £6000 p/sq ft
• Houses: £1800 p/sq ft - 4000 p/sq ft

Marylebone

At it's best:

• Many individual and interesting boutiques on the High Street
• Right in the centre of London - five minutes from Oxford Street
• Beautiful Georgian properties juxtaposed with modern blocks
• Now considered Prime Central London, although still at a discount
• HIGHLIGHTS: Harley Street; Montagu Square; Portman Square; Selfridges

At it's worst:

• Can be congested and very busy
• Mixed area still, with some shabby streets

General Price Guide:

• Flats: £1200 p/sq ft - £2500 p/sq ft
• Houses: £1200 p/sq ft - 2000 p/sq ft

Notting Hill

At it's best:

• Many individual and interesting boutiques on the High Street
• Right in the centre of London - five minutes from Oxford Street
• Beautiful Georgian properties juxtaposed with modern blocks
• Now considered Prime Central London, although still at a discount
• HIGHLIGHTS: Harley Street; Montagu Square; Portman Square; Selfridge

At it's worst:

• Large amounts of council housing, particularly to the North and East
• Portobello Road can be a nightmare, particularly on market days

General Price Guide:

• Flats: £1000 p/sq ft - £2500 p/sq ft
• Houses: £1500 p/sq ft - 3500 p/sq ft

Queen's Park

At it's best:

• An up and coming area just north of Notting HIll
• A fun selection of trendy shops, cafes and restaurants
• Queen's Park itself is attractive and popular with young families
• Many larger gardens than Brook Green or Notting Hill
• HIGHLIGHTS: Milman Road, Kingswood Avenue, Salusbury Road farmers market

At it's worst:

• Chamberlayne Road is still very shabby in parts
• Is further away from the heart of London

General Price Guide:

• Flats: £700 p/sq ft - £1100 p/sq ft
• Houses: £600 p/sq ft - £1100 p/sq ft

Regent's Park

At it's best:

• North West London's smartest neighbourhood
• Established area for many wealthy foreign families
• Regent's park
• Home to some of London's best housing stock

At it's worst:

• Can feel isolated from local amenities in parts
• Transport average

General Price Guide:

• Flats: £1200 p/sq ft - £2500 p/sq ft
• Houses: £1200 p/sq ft - £2500 p/sq ft

South Kensington / Gloucester Road

At it's best:

• One of the best residential areas of London
• High density of excellent flats with grand proportions
• Few houses, but some of the finest in London
• Good variety of shops, restaurants and museums
• HIGHLIGHTS: Onslow Square; Pelham Crescent; The Boltons; Queens Gate Gardens

At it's worst:

• Gloucester Road tube has tourist hotels so environs can be  slightly shabby
• Many flats effected by road noise
• Museums also attract tourists

General Price Guide:

• Flats: £1300 p/sq ft - £3000 p/sq ft
• Houses: £1500 p/sq ft - £2600 p/sq ft